One97 unleashes Mobile Commerce service, PayTM

VAS provider One97 Communications Ltd today launched its new mobile commerce offering- PayTM in India.

The new product, targeting the vast potential of mobile commerce in the country, allows users to carry out commercial transactions via their mobile handsets.

With this service, consumers can make payments for mobile prepaid recharge, mobile postpaid bills, utilities, insurance premium, DTH and broadband bills.

Compliant with the highest security standards on hand, PayTM can be used for various other transactions like Movie Ticketing, Travel Booking, Flower Delivery, Movie Rental Tele-shopping, Toll Plaza Card, Recharge, Insurance Premiums, Movie/Music Purchase, said the company.

Commenting on the launch, Mr. Rajiv Madhok, Director, One97 Communications said, “We are very pleased to launch PayTM as a part of our other offerings. This capability will provide immense opportunity for the mobile operators and enterprise businesses to extend a variety of services to their users... With this service we are one step closer in making mobile phone “the device” for all transactions.”

FM radio service providers register more than 100 % quarterly growth in revenues

Advertisers in India are increasingly banking on FM radio services reflects TRAI’s latest quarterly analysis for the period Jan-March’09.

While FM radio service providers increased from 14 in December 2008 to 17 by March 2009, the revenues generated by these service providers cumulate to Rs. 318.6 crore. This turns out to be more than double when compared to figures of Rs 142.9 crore recorded in December quarter.

The trend is more visible due to the fact that advertisers bank on FM radio services whenever the aim is towards a regional focus with a predefined addressable market unlike TVCs which cater mainly to mass audience.

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