Friday, July 15, 2011

Comviva's Solution to Increase ARPRU By 41 Percent in Africa

Leader in providing mobile solutions beyond Value Added Services (VAS), Comviva, at the weekend said its Mobile Data Solutions could assist operators in Africa increase data volume by 41 per cent and increase Average Revenue per User (ARPU) by 20 per cent.

Mr. Sundeep Mehta of Corporate Communications unit at Comviva Technologies Limited, who disclosed this in a press statement said that Comviva's Mobile Data Platform deploys advanced optimization, data management and monetization techniques to enhance the user experience and stimulate revenue growth, whilst generating upto 45 per cent savings on bandwidth and upto 50 per cent on infrastructure investment.
He said, Comviva, with over 10 years experience in managing mobile data pipes for more than 80 operators globally across and over 40 countries, is ideally positioned to be the solution provider to evolve an operator's mobile data strategy.
The award winning, Comviva Mobile Data Platform (MDP), he said, is a comprehensive data suite offering acceleration, optimization, smart caching, video caching, P2P caching, policy and bandwidth management, DPI based profiling and inline billing.
However, the Vice President, Africa Region, Comviva, Mayank Sharma, was quoted as saying that Africa has witnessed the highest growth in mobile broadband globally and operators in the region need solutions that could complement their infrastructure with this growth.
"Comviva's comprehensive approach to mobile data management enables efficient and effective handling of the various types of data traffic," Sharma said.
Adding that Comviva's mobile data solutions enable all mobile users to exploit the true power of the Internet by addressing all profiles of traffic found on the internet, such as http, progressive http, and other data services such as Voice over Internet Protocol (VoIP) and Virtual Private Network (VPN).
"Our solution helps to enhance mobile internet experience by improving data download speeds," Sharma declared.
Further, the VP said that Comviva's Mobile Data Platform enables operators to focus on optimizing bandwidth and Capital Expense (CAPEX) investment; enhancing the user's service experience with personalization, policy and advanced analytics' engines, while adding to the monetization opportunities with improved ability to price on a differential basis.source

'Chote Miyan Bade Miyan' Series on STEL

S Tel, Apnakara Nijara Phone, aligned to its philosophy of simple, uncomplicated and hassle free offering, today announced a series of attractive tariff plan under a common umbrella of CHOTE MIYAN BADE MIYAN for its subscribers in Odisha. S Tel subscribers can now choose a plan of their choice to match their budget and specific needs from a plethora of larger (Bade Miyan) as well as smaller denomination (Chote Miyan) plans comprising of rate cutters, bulk minutes for every segment ( Local, STD, ISD ) along with SMS and GPRS packs. 

Commenting on the occasion, Mr. Shamik Das, CEO, S Tel said, "During recent surveys conducted by S Tel, it was found that most customers were not aware of the Special Tariff Benefits beings offered by various operators. More so, these offers were so confusing that they were not able to compare them as well. True to S Tel philosophy of offering simple and uncomplicated yet attractive products, company has created a simple bouquet of products under 2 ranges - CHOTE MIYAN and BADE MIYAN. It is a series of chosen product packaged to match customers largest to the smallest communication needs."

He further added ," S Tel will continue to position itself as 'simple' &'transparent' brand that speaks the language of the local people, 'belongs' to them, and seeks to 'uncomplicate' & 'demystify' the lives of mobile user. The brand's purpose is to inspire inclusiveness, which resonates in everything it does - be it our tariffs, VAS, customer care or distribution. S Tel's baseline 'Apnakara Nijara Phone' is a true reflection of this spirit."

From two ranges - CHOTE MIYAN and BADE MIYAN, all products under first range 'CHOTE MIYAN' come with 30 days validity and have in-built talktime of Rs.10. The customer can enjoy choice of products like - SMS Dhamal that gives first 100 SMS (Local + National) free every day or 1p/2s Calling Karnama , offer that allows first 10,000 sec of Local & STD calls@1p/sec , making STD call as cheap as Local call. Similar attractive offer in this range include - GPRS Ka Maza, Flat Rate Kamal, Local S Tel masti & ISD dhamaka.

Similarly, BADE MIYAN, as the name suggests gives a larger benefit to its customers - a whopping validity of 90 days and in-built talk time of Rs.30. The second range packed with portfolio of products ranging from ISD dhamaka which gives to consumers lucrative first 5000 sec to Nepal& Gulf @10p/sec or Flat Rate Kamal with attractive tariffs as low as 30p/min for local calls & 40p/min for STD calls. SMS Dhamal, GPRS ka Maza, 1p/2p calling karnama or Local S Tel Masti complete the bouquet of choices in this range.

The details of CHOTE MIYAN BADE MIYAN series can be seen from table of benefits below:

Excited on launch of new series, Mr. Aravind Santhanam, COO, S Tel said, "S Tel prides itself in being an operator of choice for its subscriber making it truly "Apnakara Nijara Phone". With introduction of the 'CHOTE MIYAN BADE MIYAN' series, we have given our subscribers in Odisha the recharge options that cater exclusively to their usage requirements and budget. The series has been launched keeping in mind the different needs of the consumers ,be it rate cutters or bulk minutes ranging from SMS, Local, STD or ISD calls ,along with SMS and GPRS pack. S Tel has in the past & going forward will continue to bring unique and simple concepts to the consumer that will be packaged to meet their unaddressed telecom needs."

He further added, "With footprints across 112 census towns and 6070 villages in Odisha through 17,000 strong retail network and 63 distributors, S Tel customers can now ask for their favorite Bade Miyan or Chote Miyan plan from their convenient retail point."

In the recent past, S Tel had launched Ghar Baithe Mann Chahe plan chune, a unique 'Self recharge' concept for its subscribers. It also introduced a fascinating product to get connected to STEL - FRC 108. This pack enabled any new subscriber to come on board and enjoy free local talktime and free internet upto 90 days continuously for a mere Rs. 108.

Targeting the youth segment, S Tel introduced Mobile Internet services that provide Unlimited Download option across Daily, 10 Day and Monthly Plans. With each recharge consumer stands to get Free! Talk time. S Tel Adda WAP portal offers FREE browsing on subscribers WAP enabled phones where one can download ringtones, wallpapers, themes, videos, animations and games. S Tel has also introduced two Voice based service called Love Zone which provides love tips, shayari, and Mirch Masala zone that provides bollywood gossips, movie and music reviews and celebrity talk. This service is available on weekly subscription with unlimited usage.

S Tel also offers a basket of competitively priced VAS services on SMS and voice platform. S Tel's premium SMS alerts come at just Re.1/SMS. Consumer can subscribe to different SMS Subscription Alerts, Cricket, Jokes and Health at just Rs. 15 per month. At Re 1 they can also access voice portal services focused on mobile education, exam results, government jobs etc.
Subscribers can also make new friends with Hum Tum, a voice based chat service.

S Tel customer care in Odisha can be reached at +919132012345 from any landline or mobile number. Besides this, S Tel users can access the toll free customer care number 1212. 

Present and Future of 3G in India

The world is fast changing with increasing trends in the communication sector. Drastic shifts have happened in the way people used to communicate. The adoption of technology, not only in the metros but also in the rural areas is observed in today’s time. This is primarily due to the growing consumer awareness and adaptability towards newer technologies.
In today’s scenario, the increasing use and understanding of technology is augmenting the growth of the communications market in India. The communication market in India is fairly influencing the growth, especially of the mobile handset and service providers. Following are some interesting statistics supporting the same:
As of May, 2011, the mobile subscription base stands at more than 811 million in India which is the world’s second highest after China. The most interesting part about these millions of subscribers is that they are fast changing their preferences to a better mode of communication. No doubt about the fact that the 2G market in India is one of the fastest-growing mobile services markets in the world but the change to 3G is happening. An example of how big 3G is with respect to Indian markets is, GOI expecting INR 35,000 earned INR 67,719 crores against in the 3G spectrum auctions.
Here is an analysis of the present and future of 3G market in India:
Consumer Switch:
Elite subscribers in the high-spending tech-savvy segment are likely to shift from 2G to 3G services. A variety of consumers are shifting from 2G to 3G networks primarily in the urban areas where consumers have shown a higher preference for data services and have better affordability. Currently there are around 11 million 3G users in India but the number is expected to reach 400 million by 2015.
The pricing strategy adopted by various players is very competitive and cheap to start with. The current rates being offered at discounted prices for consumers to experience the service and then take a decision is being adopted. 3G is being looked at a long term investment with high returns.
Handsets Sales:
The decreasing price of 3G enabled handsets is also aiding the whole business. The increasing affordability across different demographics in India is also one of the driving factors. Thus we expect the 3G market to grow invariably.
Tariff Plans:
The tariff levels in India are among the lowest in the world, and this is the primary reason for the wide adoption of mobile services in the country. The mobile penetration rate is expected to reach 97 percent by 2015, with the rural population expected to adopt mobile services.
Communication & Entertainment:
The increasing use of applications on 3G phones is set to drive the sales and awareness as well. This in turn will also act as a revenue generation business for TSPs in the future. The growing popularity of mobile entertainment is a significant growth factor as access to mobile games and video-based content would need high speed. This would result in increased adoption of 3G services.
Security Concerns:
The GOI has always raised a concern on the telecom handsets that is being imported in India. This has largely affected the TSPs’ network expansion and 3G rollout plans. However, the recent lift of the ban on importing equipment from Chinese vendors is likely to improve this situation.
On the whole, the future of 3G looks bright in India but again it clearly depends on factors such as availability of 3G handsets at affordable prices, attractive pricing schemes to suit the needs of Indian consumers and innovation & localization of mobile content. The telecom service providers will always need to deploy innovation and build a comprehensive value proposition to target consumers in India.source