Comviva's Solution to Increase ARPRU By 41 Percent in Africa

Leader in providing mobile solutions beyond Value Added Services (VAS), Comviva, at the weekend said its Mobile Data Solutions could assist operators in Africa increase data volume by 41 per cent and increase Average Revenue per User (ARPU) by 20 per cent.



Mr. Sundeep Mehta of Corporate Communications unit at Comviva Technologies Limited, who disclosed this in a press statement said that Comviva's Mobile Data Platform deploys advanced optimization, data management and monetization techniques to enhance the user experience and stimulate revenue growth, whilst generating upto 45 per cent savings on bandwidth and upto 50 per cent on infrastructure investment.
He said, Comviva, with over 10 years experience in managing mobile data pipes for more than 80 operators globally across and over 40 countries, is ideally positioned to be the solution provider to evolve an operator's mobile data strategy.
The award winning, Comviva Mobile Data Platform (MDP), he said, is a comprehensive data suite offering acceleration, optimization, smart caching, video caching, P2P caching, policy and bandwidth management, DPI based profiling and inline billing.
However, the Vice President, Africa Region, Comviva, Mayank Sharma, was quoted as saying that Africa has witnessed the highest growth in mobile broadband globally and operators in the region need solutions that could complement their infrastructure with this growth.
"Comviva's comprehensive approach to mobile data management enables efficient and effective handling of the various types of data traffic," Sharma said.
Adding that Comviva's mobile data solutions enable all mobile users to exploit the true power of the Internet by addressing all profiles of traffic found on the internet, such as http, progressive http, and other data services such as Voice over Internet Protocol (VoIP) and Virtual Private Network (VPN).
"Our solution helps to enhance mobile internet experience by improving data download speeds," Sharma declared.
Further, the VP said that Comviva's Mobile Data Platform enables operators to focus on optimizing bandwidth and Capital Expense (CAPEX) investment; enhancing the user's service experience with personalization, policy and advanced analytics' engines, while adding to the monetization opportunities with improved ability to price on a differential basis.source