Monday, January 24, 2011

Tata unveils mobile 'sex education' service

 Tata Docomo, the GSM brand of Tata Teleservices, today launched a new service 'Sparsh', which offers information on sexual and reproductive health-related issues.

"The service is aimed at using mobile phone to build awareness about issues related to sexual and reproductive health related concerns," Tata Docomo said in a statement.

The service would be available in English, Hindi and Marathi, while other languages like Oriya, Bengali, Gujarati, Tamil, Telugu, Kannada and Malayalam will be added soon.

"Sparsh aims at creating awareness about sex education on the mobile. Majority of Indians are still conservative about openly discussing and clearing doubts about the topic", Tata Docomo Vice President New Product Development - VAS Zubin Jimmy Dubash said.

Keeping this in mind, we have introduced Sparsh, which offers the customer complete privacy in accessing this information through a simple IVR call, he added. source

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