Wednesday, January 19, 2011

Unlimited songs unlimited times for 1 full day in just Rs. 2.50 - UNINOR

Uninor today announced the launch of ‘Unlimited Music’ across Western Circle and all other circles simultaneously. Unlimited Music is a music platform that offers Uninor’s customers access to unlimited music from a collection of over 2,50,000 songs at only Rs. 2.50 a day. Customers also get access to services of Caller Tune, My Music Station and Ringtones under the same single platform and under one consolidate charge, making Unlimited Music a convenient and user friendly VAS pack.
To subscribe to this unlimited music service, a Uninor Customer simply needs to dial thetoll free number 52222 and request this service. Once subscribed to the service customers can browse through thousands of popular songs across various genres such as Bollywood, International Hits, Popular Music and even Regional Chartbusters as part of this offer. Uninor has partnered with Hungama, one of India’s biggest music content provider at a national level, in addition to tying up with close to 30 regional labels for creating a music repertoire that is robust and suits every customer’s need.
“With Unlimited Music, you can start playing songs in the morning and keep the music on for a full day. Simply said, in Rs. 2.50, your phone becomes your personal MP3 player, and one with a library of over 2,50,000 songs!!,” said Mr. Olav Sande EVP Western Circle

The Unlimited Music product will be promoted through a very extensive and aggressive advertising and promotions plan. This will include a brand new TVC that will premiere on national channels, innovations on music and movie channels and even tie-ups in cinema halls. The campaign will also include outdoor media (hoardings) as well as radio promotions.

“Consumers are sharing their entertainment and lifestyle choices over social networking forums. With the Uninor Unlimited Music, we have taken yet another significant step in providing a unique entertainment product to the end consumer. With this association with Uninor we hope to achieve newer heights in mobile VAS domain,” said Albert Almeida, COO, Hungama Mobile.

“Music on mobiles is big and has potential to become bigger still if done right. We have done away with the per song or per MB complicated and expensive approach. Our music is priced like a satchet but you use it as you use music – not per song, but for the full day,” added Mr. Olav Sande EVP Western Circle.

In addition to the advertising campaigns, Uninor has also planned a number of ground activities to promote ‘unlimited music’ for which Uninor will organize a Music concert in which a plethora of celebrity artist will be performing live. In Addition to this, Uninor will add to the excitement by placing 50 thousand wallets across Mumbai which will have special currency notes promoting Unlimited Music @ 2.5 per day, and that’s not all, Uninor will also give a local band the chance to perform live on the streets and play requests for the audience who can choose their favorite tunes from a list of songs, as well as organize a road show across Mumbai targeting colleges and market places with Music on the move where in a DJ will be playing the latest music while simultaneously engaging the crowd in interactive games and demossource

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