Reliance Communications, one of India's telecom service provider, is all set to launch R World, a next generation mobile portal, a press release revealed.
The portal would deliver a host of futuristic mobile internet and data services to the customers.
Motricity's m-Core platform has been selected by the Indian telecom service provider to deliver advanced capabilities on its 3G, GSM and CDMA mobile platforms.
"The initial customer response to R World has been exceptional. We believe the future of mobile experiences is going to be based on the delivery of highly personalized offerings which include localized content, delivered to our customers in their native language," said Prashant Gokarn, head of 3G Business at Reliance Communications (News - Alert), in a statement.
Gokarn said that Reliance is pioneering a new way of delivering personalized information anytime, anyplace and through any device.Motricity's (News -Alert) m-Core Platform provides the company the scale and the capabilities it needs to deliver on this vision, he added.
"Motricity is pleased to continue to work closely with Reliance to evolve R World," said Ryan Wuerch, chief executive officer of Motricity.
Wuerch said that through the delivery of highly relevant experiences, Reliance will be in position to delight and retain its customers, and further monetize these offerings through the marketing of targeted mobile value added services, as well as, targeted mobile marketing and advertising campaigns.
Motricity is a mobile data solutions provider exclusively focused on the rapidly growing mobile Internet market.
Officials with Reliance pointed out that key features which the company intends to make available through R World include-Highly-targeted mobile marketing and advertising campaigns, to further monetize the mobile Internet experience; localized regional content to serve individual consumer interests and tastes; multiple language support, starting with Hindi, the native language of over 250 million Indians and location-based services to help ensure users get what matters most to them based on where they are at any given time.source
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