The continued huge demand for consumer smartphone adoption and the commensurate uptake of consumer-oriented applications are set to continue to make the mobile entertainment market hugely profitable.
According to a new report from Juniper Research, such drivers will work to ensure that the mobile entertainment market will rise from being worth $33 billion by the end of 2010 to $54 billion by 2015 – driven by the continuing escalation in smartphone adoption.
The Mobile Entertainment report observed that the combination of app stores and smartphones had created an unprecedented level of awareness and usage of services, principally social media, games and video. Furthermore, the analyst predicted that the market transition from a walled-garden business model to an open mobile Internet had created greater opportunities for players in niche areas.
The result of the rise in consumer adoption of rich media content had, suggested the analyst, prompted unprecedented interest in mobile channels from major brands, which were allocating increasing proportions of digital budget to mobile. One consequence was that content providers in particular, were benefiting from the additional revenue stream created through in-app advertising.
Commented report author Dr Windsor Holden, “We’ve witnessed a quite dramatic evolution of the mobile entertainment market over the past few years, in terms of type of content, scale of content and how that content is monetised. The challenge for the players across the redefined mobile ecosystem is to recognise how best to leverage their strengths to ensure that their respective revenue streams are optimised.” source
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