Tuesday, June 28, 2011

Entertainment VAS to Drive the Overall Indian MVAS Market

Indian mobile VAS market has been growing at a rapid pace for the past few years. Apart from subscriber’s base growth, various other factors including innovation, scale, value chain supremacy, and insight into the evolving VAS user base supported VAS players to achieve astonishing revenue results. The research found that segments, especially entertainment VAS have been showing tremendous growth performance and emerged as a potential investment area for players. Moving forward, entertainment VAS is anticipated to grow at 30.5% CAGR during 2010-2014, thus outpacing almost all the MVAS segments growth by strong margins.

The research has found that the entertainment VAS segment is expected to dominate the MVAS market in the next 4-5 years. The perceived value of entertainment VAS is outpacing the associated costs and consumers are using these services on a regular basis. Further, entertainment MVAS offerings are getting regional touch as the developers and operators are increasingly adopting regional languages, preferences, and providing VAS in the local formats. This strategy is expected to create win-win situation for both operators and consumers and will intensify the market developments in coming years.

Besides entrainment VAS, other segments, such as Information VAS, Commercial VAS have registered excellent market expansion, on the back of emergence of modern handsets and smartphones. These segments have helped the industry to increase its penetration in both urban and rural areas. It is estimated that, a slight percentage increase in MVAS penetration will considerably enlarge the revenue figures of market players.

Our report “Indian MVAS Market Forecast to 2014”, has been authored to evaluate future growth potentials of India mobile value added service market. The report provides extensive research and analysis on MVAS historical, current, and projected market trends. It thoroughly includes statistics/information on MVAS segments, such as information VAS, entertainment VAS, and m-commerce VAS to provide a deep understanding on the market dynamics. It also segregates MVAS market in urban and rural categories and includes statistical analysis on the same. The report also provides segment wise forecasts based on correlation of past drivers, challenges, and opportunities for expansion, thus enabling clients to access projected market trends and make informed decisions. source

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