Thursday, June 16, 2011

Tata DOCOMO adjudged as the Best Social and Digital Media Advertiser of the Year

Awards conferred at the Annual Indian Digital Media Awards
A testimony to the brand for leveraging digital media for driving connect and creating a strong and unique position in the digital world.

Tata DOCOMO won seven prestigious metals under the various categories such as Best Website (Corporate and Micro site), Best Use of Blogs, Best Integrated Campaign and the Best Use of Online Advertising

Interface Business Solutions, Tata DOCOMO’s digital media agency too won Best Social and Digital Media Agency of the year award
Doing the new, doing it in style and changing the game – yet again. Tata DOCOMO, the GSM arm of Tata Teleservices Limited, has been awarded with the most coveted Best Social and Digital Media Advertiser of the year award 2011 at the prestigious Indian Digital Media Awards 2011 (IDMA).
Tata DOCOMO was awarded the prestigious Digital and social media advertiser of the year for path-breaking marketing across digital and social media platforms. The brand successfully leveraged digital medium to create strong consumer affinity and connect through innovative creative and media strategies and rode on the viral power of Internet to drive engagement and cut-through the clutter.    
In addition to the top honors, Tata DOCOMO bagged four Golds across various categories including - the Best Website / Micro site (service) for it’s innovative and educative 3G Life website, Best Use of Blogs (for the innovative integration of Online chat with top Telecom Blogs in India, as a new way of leveraging blogs for driving customer satisfaction), Best Video Creative (digital media) and Best Website (corporate) categories. Tata DOCOMO also won one silver and one bronze metal under the category of Online Advertising for Rich Media and Best Integrated Online Campaign respectively.
As a cherry on the cake, Interface Business Solutions (Tata DOCOMO’s Digital Media Agency) triumphed with the Best Social and Digital Media Agency of the year award. Tata DOCOMO’s work often took a very simple but effective approach to digital media – for example, for the
Best Video category, the brand ran a video pre-roll ad of 15 seconds showing the buffering image, before the main copy telling the audience that this ‘buffering wait’ dispels if they use Tata DOCOMO 3G.
On the brand’s latest achievement, Gurinder Singh Sandhu, Head – Marketing, Tata Teleservices Limited, said “I am very happy that we have won these awards in the digital and social media space, which today, is one of the most pertinent media for consumer connect. This rich haul at Indian Digital Media Awards 2011, is a reflection of the continued leadership that we enjoy in the Digital Marketing sphere.”
According to Mr Sandhu, “Tata DOCOMO has always stayed a step ahead in leveraging Internet as a media. For example, the launch of Tata DOCOMO profile on Twitter coincided with the brand launch, two years ago. Ever since, Tata DOCOMO has worked around events in the life of the brand and category to set up interesting and relevant conversation with the digital audience. Over the last year, the brand has successfully filled-in the information gap on 3G and Mobile Number Portability through its social media activities. No wonder, Tata DOCOMO, today is the most engaged brand community on Facebook with over 2.2 Million Primary fans and a near universal reach to all Facebook users in India. According to Socialbakers.com, Tata DOCOMO is amongst the Top 100 (Rank 83) brand communities globally”.
“These awards re-affirm our dedicated efforts to set industry benchmarks in Social and Digital Marketing space for innovation and service excellence which has been recognized in the past with Abby’s, Yahoo Big Chair and BBC-Campaign India Digital Media awards,” added Mr Sandhu.
About Tata DOCOMO
TATA DOCOMO is Tata Teleservices Limited’s telecom service on the GSM platform—arising out of the Tata Group’s strategic alliance with Japanese telecom major NTT DOCOMO in November 2008. Tata Teleservices Limited has received a license to operate GSM telecom services in 19 telecom Circles and has been allotted spectrum in 18 of these Circles. It has rolled out its GSM services in all of these 18 Circles—Tamil Nadu, Kerala, Orissa, Karnataka, Andhra Pradesh, Madhya Pradesh-Chhattisgarh, Haryana-Punjab, Kolkata, Rest of West Bengal, Jharkhand, Bihar, UP (East), UP (West), Gujarat, Himachal Pradesh and Rajasthan (subsidiary company Tata Teleservices (Maharashtra) Limited has launched GSM services under the TATA DOCOMO brand in the Mumbai and Rest of Maharashtra Circles). TATA DOCOMO recently became the first Indian private operator to launch 3G services in India in all the nine telecom Circles where it won the 3G license. In association with its partner NTT DOCOMO, the brand finds itself suitably positioned to leverage this first-mover advantage. With 3G, TATA DOCOMO stands to redefine the very face of telecoms in India. Tokyo-based NTT DOCOMO is one of the world’s leading mobile operators—in the Japanese market, the company is the clear market leader, used by over 50 per cent of the country’s mobile phone users.source

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