Operator SMSs in your language NOW!!

A new application called My SMS will enable operators and VAS providers to connect to subscribers in their language.

IMImobile, a company that provides mobile VAS solutions to mobile operators, media companies and enterprises, has announced an app called My SMS. It is an SMS based application which allows users to request SMS services in their language. My SMS is an application that allows a user to receive SMSs in his language irrespective of the make of his handset.

People using Symbian or J2Me based mobile phones can download this application by dialing 56263. Android or other operating systems are not supported. Currently, all the operators support this service.

Vishwanath Alluri, founder and chief executive officer, IMImobile, said, "Through My SMS, we plan to break the language barrier which has been a huge roadblock for the penetration of the telecom revolution. We want to empower users especially in the rural areas to enjoy the benefits of this revolution in their own language."

To start with, this service is available in eight major languages - English, Hindi, Telugu, Tamil, Malayalam, Gujarati, Marathi and Bangla. The USP of this service is its easy scalability, which allows many more languages to be added. This application is very easy to use as it does not require a keyword or short code.

The application will be integrated at the back end of the service provider. It allows easy addition and deletion of categories and the menu can also be customized according to the operator's requirement or based on festivals or events.

This will allow operators to easily connect with subscribers in their native language and promote their value added offerings better while keeping themselves better informed by talking in the users' own language.source