Sunday, July 12, 2020
Gear up for SEASON 14 - PUBG ->> Spark the Flame
PUBG Mobile Season 14 launches tomorrow and Tencent has provided news on what to expect from the big Android and iOS update.
Various events and changes to the game are being planned, but the start of the show will be the release of the new Royale Pass.
PUBG Mobile Royale Pass S14: Spark the Flame has a release date for Tuesday, July 14, 2020, on Android and iOS devices.
The rollout will most likely happen in the early hours, and the game’s support team has not confirmed whether server downtime will be needed.
The first thing to know is that developers Tencent is hosting an end of Season event in the days leading up to the new launch.
At the end of Season 13, a season warm-up event will be available for a limited time.
After joining the event, players will battle in 4-player teams in Classic Mode (unranked) and can complete missions to earn a small amount of Season 14 ranking points, which will be converted into Season 14 season rating points after the update of Season 14.
It should also be noted that Payload and RageGear Modes will only be available during the weekend, and Bluehole Mode will no longer be available.
Team Gun Game is another mode that will be available towards the end of the month, starting on Friday, Saturday, and Sunday from July 31st.
This mode will include 4v4 matches and the same starting weapons for all players. The difference here is that these can be upgraded by defeating opponents.
The winner is the first team to use the final weapon, the Pan, to defeat the opponents, or the team with the highest score when time runs out.
PUBG teases new snowbike on the Vikendi map
Tencent has also made it possible to pick up a small game bonus by updating the game before Season 14 of PUBG Mobile launches.
This will give players the chance to earn the following items:
- 2,888 BP
- AG ×100
- Nightmare Helmet (3d)
Meanwhile, the PUBG Mobile Season 14 release date will include all-new themes, better level rewards, and new multi-form outfits.
Tencent is also making it possible to earn the Roaring Dragon and Dragon Hunter-themed rewards from Season 5.
Other changes include:
An RP Prime subscription collaboration with Google is available. Includes both Prime and Prime Plus, which can be subscribed to simultaneously. Supports monthly, quarterly, and yearly subscription. Collect 300 or 900 RP Vouchers every month, along with redemption discounts and Airplane Ranking display perks (only available for Google at this time; available soon for other players).
- A consolidated page for RP perks. Instantly view consecutive purchase perks and preview other exclusive RP perks.
- Added an RP Crate Luck Event with amazing rewards.
- There is a chance to display an RP-related message when returning to the lobby after a match.
- Improved display of Airplane Ranking and other content in-battle.
Saturday, July 11, 2020
YouTube has launched a new data dashboard called Analytics for Artists
YouTube has launched a new data dashboard called Analytics for Artists that allows artists to monitor their audience, global reach and performance across the entire YouTube ecosystem in real time.
YouTube describes Analytics for Artists as the “most comprehensive and complete view of [an artist’s] audience, global reach and performance” across the platform and promises that it “will equip artists and their teams with the knowledge they need to make the most informed and strategic release plans”.
How much is the cost of 1GB Mobile Data??
Not sure why the cost of mobile data is so high in few African countries.
For country like India, few Middle east countries the data is extremely cheap due to intense competitions, not sure for how long the Telecom operators will be able to sustain such low rates.
For country like India, few Middle east countries the data is extremely cheap due to intense competitions, not sure for how long the Telecom operators will be able to sustain such low rates.
Reliance Businesses v/s Competitions
Mukesh Ambani surpasses Warren Buffett as the 8th richest man in the world, leaving the worlds most revered Money Guru in 9th spot. 
Friday, November 11, 2011
Send money from ATM to Mobile In INDIA
In a bid to encourage the use of mobiles for banking transactions, the Reserve Bank of India has allowed the National Payments Corporation of India to facilitate money transfer by a bank customer from an ATM/Internet to a beneficiary's mobile phone.
The RBI's permission to expand the scope of the money transfer mechanism through the NPCI-promoted Interbank Mobile Payment Service comes at a time when mobile banking transactions are growing at a slow pace.
SLOW GROWTH
Ever since IMPS was launched in August 2010, the number of mobile banking transactions nudged up from 430 mobile banking transactions aggregating Rs 5,142 in August 2010 to 12,511 transactions aggregating Rs 3.80 crore in October 2011. The number of banks which are members of IMPS has increased from four in August 2010 to 28 in October 2011.
“The IMPS has so far facilitated instant inter-bank funds transfer between the sender and the receiver using the mobile. Now, following the RBI's permission, the IMPS will also facilitate funds transfer from ATM to mobile and the Internet to mobile,” said Mr A. P. Hota, Managing Director and CEO, NPCI.
NPCI, which was set up in late 2009 as an umbrella institution for operating various retail payment systems in the country, is working with a few banks so that they can launch the facility to transfer funds from ATM to mobile and Internet to mobile.
Once the IMPS picks up, long queues outside bank branches to make remittances will become a thing of the past.
For example, auto-drivers and cabbies, who otherwise lose a part of their day's earnings as they have to queue up outside a bank branch during business hours for sending money home, could remit funds to their kin on the move any time of the day.
Neither bank holiday nor a bank strike will be a hindrance when it comes to remitting funds through IMPS using mobile, ATM or Internet, emphasised Mr Hota.
IMPS enables bank customers to use the mobile instrument as a channel for accessing their banks accounts and remit funds. Payments, including merchant and financial inclusion-related, can be made with just the mobile number of the beneficiary.
THE MECHANICS
For using mobile banking facility through IMPS, a remitter has to register with his bank and get seven-digit Mobile Money Identifier (MMID) number and Mobile Personal Identification Number (MPIN). The beneficiary has to link his mobile number to his bank account and get MMID from the bank.
A remitter can initiate an IMPS transaction in four simple steps by keying the beneficiary/payee's mobile number, MMID, amount and MPIN. Both the remitter and the sender get SMS confirmation once the transaction is put through.
LIMIT PER DAY
The RBI has set a daily cap of Rs 50,000 per customer, per day for both funds transfer and transactions involving purchase of goods and services under IMPS when the communication from the mobile handset to the bank's server or the server of the mobile payments service provider is encrypted. In case the communication is not encrypted then the transaction limit if Rs 5,000.
Transferring funds from an ATM or Internet will be simpler as only the Mobile Money Identifier number of the beneficiary will be required.
To improve the usage of mobile for banking transactions, Mr Hota said, banks have to create awareness among customers about the safety, simplicity, time and cost saving, and instant funds transfer features of mobile banking using IMPS. source
Wednesday, November 2, 2011
Where Has All The Money Gone!!!!
Where has all the money gone? Despite billions in investment one in four Britons still have poor or no mobile coverage for smartphones
- Ofcom study finds 7.7m UK homes or businesses do not have a choice of all five 3G mobile companies
- The worst-hit areas are mid-Wales and the Highlands of Scotland while London comes out best
- Experts say results are for coverage outside so it could be even worse inside homes and offices
- Study also shows marked increase in quality of broadband coverage
Billions of pounds of investment in Britain's mobile phone network seems to have been wasted as one in four people still have very poor or no access to 3G services.
Half of the population now owns a smartphone, which rely on faster services for internet and e-mail, but a study by communications watchdog Ofcom has found that vast swathes of the UK lack adequate coverage to make them work properly.
A new study also reveals only 13 per cent of Britain is covered by all the major networks, which means 7.7million UK homes or businesses do not have a choice of all five 3G mobile companies.
In a matching map, areas with best coverage are shaded green, while those with the worst are red, and the fact that large parts of the UK are scarlet shows the poor services many receive.
3G coverage by premises: Ofcom has revealed the level of poor service British mobile users are receiving despite billions in investment. Green denotes the best coverage while red shows the worst
Mobile phone companies like Vodafone, T-Mobile, Orange, O2 and 3 have to provide coverage in 80 per cent of the UK, but it seems that they are concentrating on profitable urban areas and pushing aside rural Britain.
'Mobile providers tend to prioritise investment in network infrastructure where the maximum number of consumers and businesses can be served,' an Ofcom spokesman said.
Last year, T-Mobile and 3 together invested £400million in upgrading their 3G capability, and both spent millions more this year.
Figures show that by 2009, O2 had already spent more than £500million on network upgrades - and then announced it would invest 'hundreds of millions of pounds' more in the coming years increasing speeds and coverage.
Meanwhile, Orange has claimed it spends £1.5million a day on upgrading its network, which is around £500million per year since at least 2008.
They have also reportedly invested huge sums in developing smartphone technology themselves.
Using data supplied by communications companies, the regulator split the UK into 200 areas and ranked them according to how well they were served.
Struggle: Around half of Britons now have a smartphone like the iPhone, pictured, but millions do not have the coverage needed to use it properly
The worst-hit areas are mid-Wales and the Highlands of Scotland while London comes out best.
The measurements were taken outside and critics think that the situation indoors could be even worse.
Bob Warner, chairman of the Communications Consumer Panel, said 'Ofcom quotes figures for outdoor mobile coverage of buildings and UK geography, but what also matters to most mobile users is the coverage that they get when they're at home or at work.
'Consumers do not want to have to go outside to make and receive calls.
'Although the Ofcom report explains that actual consumer experience will differ from the outdoor figures, in reality consumers indoors will experience much worse coverage.
'The Panel would like to see Ofcom and the industry develop a better measure that reflects how and where consumers and small businesses really use their mobile phones.'
Ofcom is working with the Government on how to invest £150million to help fill gaps in mobile coverage.
The findings will now be used as a base against which future performance can be measured.
Ofcom chief technology officer Steve Unger said: 'This is our first report to the Government on the UK's communications infrastructure.
'We hope it will be a useful reference point for interested parties, particularly in the light of the recent Government funding package of £150 million to help address mobile not-spots.'
The study, part of the regulator's first Infrastructure Report, also found internet traffic in the UK has increased seven-fold in the past five years.
Domestic broadband use now averages at 17 Gigabytes per month, enough to download 11 films, stream 12 hours on the BBC iPlayer or listen to 12 days of audio over the net.
According to Ofcom, 'data from the London Internet Exchange shows that traffic over its network, which connects UK internet service providers, has increased seven-fold in the past five years'.
Mixed: Broadband coverage in the UK has improved markedly but some areas still have very poor services
Mobango's Initiative To Help Developers
Our Apps Coverage is brought to you by Intel AppUp℠ center. Join the Intel AppUp℠ developer program to develop and sell your apps on the Intel AppUp℠ center.
Mauj (People Infocomm) owned mobile applications and content marketplace Mobango has today announced ‘Mobango Showcase’ , which it claims is a service which enables “developers to feature their applications and brand their presence to Mobango’s 6 million registered members.” According to a press release, it is a homepage property on Mobango that is a showcase, and it will allow developers opting for it to be able to customize the mobile pages with “their own their own brand colours, cross links and messages.”
Now a promotion section for content is not new to Mobango – it had a promote service when Mauj bought it – so this appears to be a case where the site is offering developers the ability to customize their apps page on the website (possibly for a fee). Herocraft, a developer with over 100 high quality mobile games like ZumZum and Yumsters! is expected to be the first developer to try it out, but when we accessed the ZumZum page on mobile, it had no customization.
Additionally, for a mobile site, we found Mobango rather heavy, with the ZumZum page going over 129 kb in size before loading completely. It’s worrying how much larger it will be once the company allows customization. Unfortunately, there is very little information in the press note on what exactly Mobango is trying (we couldn’t find any Showcase related information and terms and conditions on its website), and the PR rep who mailed us the info said they would get back to us. It’s been a couple of hours, but to be honest, given how responsive the People group has been in the past, we’re not expecting one. If spot something we haven’t, tell us. source
Tuesday, September 6, 2011
Operator SMSs in your language NOW!!
A new application called My SMS will enable operators and VAS providers to connect to subscribers in their language.
IMImobile, a company that provides mobile VAS solutions to mobile operators, media companies and enterprises, has announced an app called My SMS. It is an SMS based application which allows users to request SMS services in their language. My SMS is an application that allows a user to receive SMSs in his language irrespective of the make of his handset.People using Symbian or J2Me based mobile phones can download this application by dialing 56263. Android or other operating systems are not supported. Currently, all the operators support this service.
Vishwanath Alluri, founder and chief executive officer, IMImobile, said, "Through My SMS, we plan to break the language barrier which has been a huge roadblock for the penetration of the telecom revolution. We want to empower users especially in the rural areas to enjoy the benefits of this revolution in their own language."
To start with, this service is available in eight major languages - English, Hindi, Telugu, Tamil, Malayalam, Gujarati, Marathi and Bangla. The USP of this service is its easy scalability, which allows many more languages to be added. This application is very easy to use as it does not require a keyword or short code.
The application will be integrated at the back end of the service provider. It allows easy addition and deletion of categories and the menu can also be customized according to the operator's requirement or based on festivals or events.
This will allow operators to easily connect with subscribers in their native language and promote their value added offerings better while keeping themselves better informed by talking in the users' own language.source
Thursday, August 25, 2011
We Have Not Marketed The Internet Medium Well In India
Internet and Mobile Association of India (IAMAI) is an industry body founded in January 2004 which represents various members of India’s internet and telecommunications ecosystem, such as online publishers, e-commerce firms, mobile marketing agencies, content and services businesses, large OEMs, handset manufacturers and network companies. IAMAI lobbies with the government and is also involved in growing the internet and mobile ecosystem in the country. In conversation with Techcircle.in, Subho Ray, President, IAMAI talks about how the body has been scaling up, the recent modifications to the IT Act and offers his expert comments on the country’s lagging internet uptake and challenges faced by e-commerce entrepreneurs.
How has IAMAI been scaling up and what is your agenda for the year?
Our membership has grown from around 14 in 2006 to 110 as of April, 2011. From a close group of large Internet players initially, we are much more broad based and representative of industry. We now aspire to represent the entire gamut of stakeholders in the digital space. The association has a truly democratic structure in all matters: we follow the principle of one member one vote irrespective of the size of the company.
We focus on areas including advocacy, consumer awareness and business development for our members and CSR activities. We have grown exponentially in the last five years in all areas of work: advocacy, market research, segment development and industry events.
We focus on areas including advocacy, consumer awareness and business development for our members and CSR activities. We have grown exponentially in the last five years in all areas of work: advocacy, market research, segment development and industry events.
What are your thoughts on the speed and uptake of internet in India?
We have not marketed the medium well in our country. Unless you are able to convince people about the usefulness of the medium, you will never be able to create the necessary pull for adoption.
There are differing numbers on the size of India’s internet base – the government says it’s around 12 million connections, Google India says it’s 100 million users and IAMAI says it’s 65 million users. Why are these numbers different?
The government talks about internet connections not users; Google talks about people who hit their site [probably]. We talk about a real consumer survey. Once the details and methodology are known, people can pick their relevant number. In any case, in the past five years, I have seen most researches on numbers converging. We should be able to talk more on converging internet user numbers once our annual internet in India report is published next month.
There are differing numbers on the size of India’s internet base – the government says it’s around 12 million connections, Google India says it’s 100 million users and IAMAI says it’s 65 million users. Why are these numbers different?
The government talks about internet connections not users; Google talks about people who hit their site [probably]. We talk about a real consumer survey. Once the details and methodology are known, people can pick their relevant number. In any case, in the past five years, I have seen most researches on numbers converging. We should be able to talk more on converging internet user numbers once our annual internet in India report is published next month.
How is IAMAI acting as a bridge between the government and industry?
We have an excellent relationship with government agencies that we work with and it helps that none of the sectors we represent are very involved or dependent on the government.
After the recent modifications to the IT Act, what is the current mood of the internet players and what can we expect, going forth?
Some of the rules for section 79 of the IT Act that guarantee safe harbour for all the intermediaries appear to be tricky to comply with. We have made our views on these problem areas to the government clear and expect some movement on this soon.
TRAI issued a directive to operators regarding their activation of value added services without taking the permission of mobile users, as it had received 672 complaints. How are operators resolving the issue?
A TRAI directive does not leave any option so operators and M-VAS companies have to follow it.
What is your take on the current e-commerce market and challenges faced by entrepreneurs?
All entrepreneurs face challenges and e-commerce entrepreneurs are no different. I think the biggest challenge that they face today is selling the category itself. I, for one, would strongly advise them to collectively create and sell the category highlighting its key virtues in parallel with building their own individual brands.
How will the government’s proposed rules for FDI in multi-brand retail affect e-commerce in India?
Most importantly, it will encourage iconic names like Amazon to set up shop in India. This in turn will mean international best practices in terms brands, scale, efficiency and customer service. Of course, there will be some buy-outs, burn-outs and stand outs! However, we would not overestimate the importance of FDI in multi-brand retail in jumpstarting the e-commerce industry in India. E-commerce so far has grown on local steam and that is going to continue; secondly, FDI itself is not a sufficient cause for international brands to set shop in India.source
Religare Launches Mediphone Service On Airtel
Religare Technologies has launched Mediphone, a 24×7 medical assistance service on phone for mobile users in partnership with Airtel.Religare Technologies is a public listed IT services firm of the diversified business group led by billionaire brothers Malvinder and Shivinder Singh. Fortis Healthcare which is a part of the group is acting as the knowledge partner for the new initiative. The service was soft launched earlier this month and since then has been receiving more than a 1,000 calls on a weekly basis, according to the company.
But this is not the first such initiative; earlier Aircel had also launched its medical consultation service on phone called Apollo’s Tele Triage (in partnership with Apollo) that provided basic consultation for Rs 45.
The service, which uses a software engine licensed from Medibank, an Australian company, basically allows Airtel customers to call and seek advice on their medical conditions from certified doctors. Although it’s basically meant for non life-threatening ailments, the service can also tackle emergencies. In case of an emergency, the doctor will advice the patient and will also help him with directions for reaching the nearest hospital in the vicinity.
The fee per consultation is just Rs 35 (much less than the money charged by a general physician these days) which is charged on the mobile phone bill /account balance depending on whether it is a postpaid or a prepaid connection. To use the service, Airtel users can simply call 54445 from their mobile phones.
“The service is targeted at bridging the healthcare divide,” said Ashish Vijh, Senior Vice-President, mHealth, Religare Technologies, according to Business Line.
Earlier, Religare Technologies had set up a phone and Web-based health information service called Healthline 24×7 aimed at helping callers with locations and directions of the appropriate medical service.
As of now, the service is available in Madhya Pradesh, Chhattisgarh, Uttar Pradesh, J&K and Himachal Pradesh but Airtel plans to extend the service across India.source
Tuesday, August 16, 2011
Mobile Banking – Getting Customers Past Fear
Posted on 16 August 11 by Anastasia MilgrammDuring my recent search for a new bank, I discovered that several banks now offer a mobile feature that allows customers to make deposits by taking a picture of an endorsed check and sending it to the bank using a smartphone banking app.
And that’s not all.
Banking customers can also use smartphones to pay bills, receive updates and take actions via text message, make transfers, and easily reach service reps.
And although the global mobile banking industry has doubled in recent years and is projected to reach 1.1 billion customers by 2015, sources point out that customers are still very reluctant to adopt mobile banking apps.
A Javelin Strategy & Research report outlines two specific reasons for this:
- customers don’t see the full value in these apps and
- they have concerns around information security. (In fact, between 2009 and 2010, the number of customers who rated mobile banking apps as “unsafe” increased by 54%.)
Does this mean that mobile banking apps are doomed? Not necessarily. Banks just need to change the way they position apps to customers to ensure that they give customers what they want. After all, it wasn’t so long ago that we doubted the staying power of online banking – but the 60% of consumers who now bank on the Web prove that self-service shifts are inevitable.
A few thoughts on how to engage customers in the shift to mobile banking:
Though customers still have doubts about mobile banking, I would argue that its future is clear. Sixty percent of customers now embrace online banking via PCs and, as smartphone functionality evolves, it is inevitable that mobile banking will follow. Successful service organizations can differentiate and gain customer loyalty by being proactive in driving this movement, not reacting when it’s too late.source
Saturday, August 13, 2011
MediaNama’s Recommendations To TRAI On Regulation Of MVAS
The Telecom Regulatory Authority of India has extended the date for submission of comments on its proposal to regulate mobile Value Added Services in the country, to the 23rd of August 2011. Please submit your comments to the TRAI at advbbpa@trai.gov.in or bbpa@trai.gov.in. Download the consultation paper here. They’re seeking answers to just 10 questions, so do write to them.
We’ve just completed our recommendations for submission (since the today was supposed to be the deadline). Click here to download our recommendations.
The executive summary is below, but we’ve explained our rationale for the recommendations, and specific responses to the 10 questions in the document. We’re open to feedback and suggestions for changes from you, our readers, so please feel free to write in. We’ll submit the final recommendations next week.
Executive Summary
1. MediaNama.com, the premier website for news and analysis of the digital ecosystem in India, welcomes the TRAI’s interest in ensuring the creation of a healthy and flourishing Mobile Value Added Services ecosystem, since this industry is an integral part of the nascent Digital ecosystem in the country, with the potential to impact the livelihood of hundreds of millions of individuals.
2. Mobile Value Added Services companies are currently operating as vendors to telecom operators, and the provisioning of their services and their fate is entirely in the control of the UASL/GSM/CDMA Access Service Providers. The MVAS business is already regulated by the authority through these Access Service Providers, and as such, we do not feel there is a need for further regulation of Mobile Value Added Services companies. Licensing is out of the question, since the digital content and services ecosystem is at a nascent stage, and licensing would act as a deterrent to entry of startups and smaller companies, which are often the most innovative.
3. The lines between MVAS, the Internet, Broadband VAS, DTH VAS, and services on connected devices (from tablets to cars and refrigerators) will blur in a ubiquitous environment, and any initiatives from the authority must take this into account: please view these services as being delivered over Internet Protocol, and not by platform company or access service provider. Digital Ubiquity is the future, and companies are Digital Service Providers, not just MVAS companies or Internet companies.
In that context, we would request the authority to initiate steps to break existing cartels, ease setting up of new businesses and unshackle these Digital Service Providers. This can be done by focusing on three changes:
a. Separation of ownership of identity of the Digital Service Provider from provisioning by Access Service Provider by creating a Common Short Code Registry, governed by a Common Short Code Registrar. At present, Digital Service Providers do not own the short codes they operate.b. Separate billing for services/content from access charges, to bring transparency and standardization in consumer billing, and independence for the Digital Service Provider from Access Service Provider. We would recommend the removal of the existing revenue share mechanism as a means to ensure ubiquitous pricing mechanisms across digital platforms.
c. Enforce provisioning of independent mechanism for verification of billing, in order to address MIS issues, and bring billing for content and services in line with Mobile and Online Banking guidelines from the Reserve Bank of India. source
Monday, August 8, 2011
Haiti - Technology : Voilà , awarded for its mobile payment service T-Cash
This award is part of a program initiated by the USAID-HIFIVE, funded by the Bill and Melinda Gates Foundation, which aims to encourage, up to 10 million dollars, the development of mobile payment services in Haiti, like the existing service M-PESA in Kenya.
One of the important criteria of selection, required to the companies to competition, had to have at least 100 independent agents across the country that have recorded at least 1,000 transactions each. "The dossier submitted by Voilà g reatly exceeded this minimum [...] More than 150,000 subscribers already use T-Cash" has noted satisfied, Robin Padberg, General Manager of the Comcel.
Launched in December 2010, in collaboration with Unibank, T-Cash allows "to hold on its own mobile phone, a balance of 2,500 gourds to make deposits, withdrawals, local transfers, and other financial transactions such as buying or selling of goods and services," said Robin Padberg.
"The launch of mobile payment services in Haiti in a period as short, in a difficult environment, is the result of extraordinary efforts by all concerned: the mobile network operators, financial institutions and the Haitian regulatory institutions," said for his part, Greta Greathouse, Director of HIFIVE.
According Comcel, the telephone company Voilà , will invest all of these 1.5 million dollars in its distribution network T-Cash, in order to improve the accessibility of this service to the customers in Haiti.
Worldwide mobile connections to reach 5.6 billion
Worldwide mobile connections will reach 5.6 billion in 2011, from 5 billion connections in 2010, representing 11 percent increase, according to a report by Gartner. Mobile data services revenue will total USD 314.7 billion in 2011, a 22.5 percent increase from 2010 revenue of USD 257 billion. The report also says that worldwide mobile connections will experience steady growth through 2015 when mobile connections are forecast to reach 7.4 billion, and mobile data revenue will reach USD 552 billion.
"Mobile data traffic will increase significantly as more people will have access to mobile data networks, there is a migration toward smartphones and an increase in sales of media tablets,” said Jessica Ekholm, Principal Research Analyst, Gartner.
For generating the report, Gartner took into account four major mobile data traffic drivers: growth in the number of mobile connections, increasing availability of higher-speed data-centric mobile networks, smartphones, and data-consuming content and applications. In addition to the total number of connections growing, Gartner also expects that mobile data usage per connection will increase throughout the forecast period and that there will be a shift in mobile users' perception of mobile data around the world, as data plans go from being seen as a luxury, to being considered a nice-to-have service, to finally being perceived as potentially essential.
As per the report, growing number of mobile connections will lead to higher demands on communication service providers' (CSPs') data networks as more people access the networks to use mobile data and to send text messages. "Data revenue will continue to grow but at a much slower rate, causing a decoupling between revenue and data traffic, and creating an increase in network costs for carriers as they try to sustain growing data traffic," said Ekholm.
Gartner expects CSPs to increasingly start moving towards offering more flexible and more personalized data plans, which should help capture a larger mobile data user base. "What carriers currently need are innovative ways to increase data revenue while finding smart solutions to manage a growing demand in data," said Sylvain Fabre, Research Director, Gartner.
Gartner analysts said carriers should investigate the pros and the cons of more customized pricing plans, such as tiered pricing, a la carte and usage-based plans, carefully weighing additional costs and future benefits. As per Gartner analysts, CSPs should also look to offer increased flexibility in pricing and introduce add-on pricing models, in which users are able to add data access when they want to. These add-on pricing models could include paying for additional usage and additional speed, and a fee for Voice Over Internet Protocol (VoIP) or for gaming.
“Carriers should focus on increasing the level of clarity and the transparency of their mobile data contracts in order to make the majority of customers feel more at ease in using data services. This is particularly important when it comes to data roaming. Offering clients various ways of being able to track and monitor their data usage would help carriers receive a larger amount of revenue from more profitable lower-usage, medium-pay users," said Ekholm. source
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