Bullish on 3G:(from left) Mr Atul Bindal, President, Mobile Services, Bharti Airtel; Karthi, actor and brand ambassador; and Mr Vineet Taneja, Operations Director - South, Bharti Airtel, at the launch of 3G services in Chennai on Thursday.
Airtel has succeeded in enlisting over one lakh customers for its range of 3G services within 72 hours of its launch, say company officials.
Mind boggling response
At the launch of the third generation services in Chennai and Coimbatore, Mr Atul Bindal, President, Mobile Services, Bharti Airtel, told Business Line, “The response has been mind boggling with the total consumption of around 200 GB a day.”
“We never anticipated such a huge response,” he said.
Bharti Airtel will rollout the services in 13 circles by March. Over the next one year, it plans to extend the services to 1,500 cities and towns , he told newspersons.
In the 72 hours of the service becoming operational in Bangalore, around one lakh customers are enjoying a variety of services, including video call , movies and music, according to a senior company official.
Mr Bindal welcomed Airtel's brand ambassador and cine star Karthi on to the Airtel 3G platform as the first 3G customer in the city. Airtel will offer services such as video call, live streaming of video, high speed Internet, mobile TV entertainment through the 3G technology. Users can also avail themselves of the services through the existing ‘SIM' cards.
For laptop users, Airtel offers 3G ‘dongles,' he said.
In a bid to attract mass trial and adoption of the service , the company offers packages of up to 10 days. For Rs 8, under the Sachet plan , a user can avail himself of 10 MB of free data (one day validity); and 65 MB for Rs 63 and one day validity.
Mr Bindal said the company's cumulative spending in Tamil Nadu was Rs 7,000 crore.source