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Thursday, January 27, 2011

Gainers and Losers of MNP RACE

Data gathered during the first four days of MNP in India has revealed that consumers have clear preference for some operators over others.
 
Vodafone Essar, India’s third largest operator, appears to sit the best with consumers, with 61,789 users wanting to switch to it. Aircel comes in second with 28,088 while Idea Cellular comes in third at 15,220, according to data gathered by Financial Express.
 
The country’s largest operator, Bharti Airtel, had just 10,412 users who expressed wishes to switch to it.
 
State-owned BSNL and Reliance Communications, the country’s second-largest operator, appear to be the biggest losers. Net customer loss are estimated at 51,562 and 48,089 respectively.
 
The data also revealed differences in consumers’ preference by region. More than a third of the 30,627 subscribers who wished to port their numbers expressed a preference for Vodafone, while 11,502 out of the 25,000 customers who wanted to port their numbers in Maharashtra preferred Idea Cellular.
 
New operators fared badly, despite MNP being touted as the means for these new entrants to gain subscribers. Sistema Shyam’s MTS emerged the biggest loser, with a net 1,354 customers wishing to port out.
 
A net 956 customers wished to leave Loop Telecom while 288 wanted to exit HFCL. Uninor looked to be the only new entrant who stood to gain, with a net 379 customers wishing to port in.source

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