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Saturday, February 5, 2011

48k Crores of VAS Revenue is possible with 3G

With the mobile operators all set to usher in the 3G services in India, the mobile vendors are hopeful that value added service (VAS) revenue will touch Rs 48,000 crore mark by 2015.

Some of the telecom operators and technology firms that took part in a VAS conference in Mumbai on Thursday also shared their perspectives on the rollout and VAS landscape in the post-3G era. A portal on VAS called portal 'Insight VAS' was also launched on this occasion.

Sharing their perspective, the speakers brought to light some of the issues and opportunities hidden in this game.

"After 3 years, 3G is finally here. While other countries experimented and expanded with time, India already has a base. It is going to grow here faster than any other place. What will however drive the market are non-messaging services, primarily video and multimedia services," said Prashant Gokarn, head of 3G, Reliance Communications.

"Operators need to strategically decide where to invest and what their business approach should be. There is huge range of applications available and only the unique applications can be charged at a premium. Analytics will help convert data into useful information for better decisions," he added.

Commenting on the advertising potential, Shashi Sinha CEO Loadestar said, "With the advent of 3G, advertising potential is big. But the trick is to personalise the content that is being dished out. More competition is sure to drive down prices but the need of the hour is not to be restrictive but have an aggregate. Advertising and content is surely set to integrate from 3 to 5 years from now".source

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