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Wednesday, February 23, 2011

Indian MobileTV Service Crosses Half Million

Hello TV has registered 500,000 subscribers to its mobile broadcast service, carried by India’s BSNL cellular network.
Brought to the market by Percept Knorigin, the digital arm of media company Percept Holdings, Hello TV is integrated into BSNL’s WAP portal allowing subscribers to watch streamed video from their browsers.
Both 3G and 2G users have subscribed to the service since its launch a year ago and single channel packs for Hello TV are priced at Rs10 per day, Rs 20 per week, and Rs 30 per month, while a mix of 30 channels is available for a month priced at Rs 149.
Apalya, a competitor to Hello TV, is also available on BSNL via its MiMobi TV application. Single channel packages are priced at Rs 10 per day or Rs 50 per month, and Rs 150 per month for a subscription to all of the TV channels it has to offer.
“The ARPUs [average revenues per user] for mobile TV services are in the range of Rs20 and the churn is high,” said Viraj Malik, managing director and chief executive officer of Percept Knorigin to online publication MediaNama.com. “We are open to working with operators who believe in equitable revenue share and commit to promoting the service.”
Percept Knorigin is currently planning to launch a targeted mobile TV Apple iPad application for Indians living abroad, according to the publication, and is also in discussions for the roll out of 3G and GPRS mobile TV services with three major operators in the next three months.source

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