Wednesday, February 23, 2011

One Numer, One Voice Service From Airtel and Nuance

From a Bollywood number as a hello tune to updates about cricket matches, voice-based services have been offering numerous options to users in the Indian mobile phone segment. Bharti airtel and Nuance Communications have revealed a new service dubbed ‘One Numer, One Voice’ to satiate their customers in the country with enhanced precision.
This innovatively crafted service can be expedient for airtel mobile subscribers across the landscape. Thanks to the service, users will simply need to dial a single number, 54321, for accessing all voice-based services. It has been engineered as a single destination for changing Hello Tunes, listening to airtel Radio along with jokes. This initiative will also facilitate customers to receive news and sports updates as well as their daily astrological predictions and more.
Shireesh Joshi, Chief Marketing Officer-Mobile Services, Bharti airtel, explained “At Bharti airtel, we are constantly looking for ways of delivering the best user experience for our 150 million plus customers across the country and accounting for their diverse preferences in language and relative comfort in interacting by voice or text. Our ‘One Number, One Voice’ service provides our customers with the dual benefit of a single number of access for VAS services and the ease ofvoice recognition with multiple language options – giving him a simple and improved service experience. Today, as we join hands with Nuance Communications for the launch of our ‘One Number, One Voice’ service – we look forward to leveraging their expertise towards delivering an improved ‘search and discover content’ experience for airtel mobile customers across India.”
The new offering has been powered by Nuance Communications’ Recognizer 9.0 speech recognition technology. The company also revealed that an extensive pilot project was undertaken in Kerala for almost a year. The results and feedback from the population in the region are said to have helped it for delivering the refined service. Besides, the main menu of this innovation has been designed by incorporating the inputs derived from this research.
“We’re experiencing an unprecedented demand for voice services, as they provide consumers with a fast and intuitive way to access a broad range of content,” remarked Michael Thompson, Senior Vice President and General Manager, Mobile Division, Nuance Communications. “Bharti airtel’s One Number, One Voice service is an incredibly innovative initiative that brings the power of voice to millions of consumers across India, providing access to exciting content-driven voice services through a single number and simple voice commands.”
Touted as the first application to have integrated the user interfaceguidelines and framework created by Nuance, this service renders a comprehensive experience to its users. Further, the company disclosed that the intuitiveness of the service is capable of distinguishing between regular callers and those using it for the first time. This ability helps it to offer a customized caller service, enabling frequent users to adopt short cuts whereas new callers can expect a detailed reception.
The One Number, One Voice is available for airtel customers across Kerala, Uttar Pradesh, Madhya Pradesh, Chennai, Tamil Nadu and Chandigarh at Rs. 2 per minute charge. The service currently supports Hindi, English, Malayalam and Tamil and will be soon offered in other languages as well.source

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